APPROACH
- Process raw images and transform unstructured data into structured data formats
- Overlay custom analytics modules to analyze patterns in the data to provide key insights to the business.
- Provide an analytics platform with BI & reporting capabilities for the end business users.
KEY BENEFITS
- Marketing and sales teams were able to identify and prioritize locations which had high price and assortment-based threats from competitors, for intervention.
- Insights obtained from the solution enabled the business to understand locational drivers that influenced sales positively.
RESULTS
- 9% sales lift during a 6-month pilot period where prioritized locations were targeted for promotional initiatives
- Improved compliance from key QSR channels through ongoing pricing and assortment analysis