APPROACH
A two-step approach was followed to solve the same:
- Region Analysis: We performed a diagnostic analysis on the region under consideration to determine if there were issues due to low customer acquisitions, poor customer retention or a combination of both.
- Opportunities for Growth: Identified potential opportunity areas using Insights from the region analysis for revenue growth through measures like upsell, cross sell or targeting dormant/inactive customers etc.
KEY BENEFITS
- Enabled the client to make data driven decisions on sales/marketing front for the forthcoming quarter by regions to drive increase in revenue
RESULTS
- ~26M lift in revenue through different growth campaigns (upsell, cross-sell, reactive/ Churn) that were run across four regions